maui techohana
Maui TechOhana – July 9
Stories from the Marketing Battlefield: Wins and How We Earned Our Stripes
To win the customer, you have to have a right to win. Whether you are a business leader or consumer, you’ll gain insights with real-world stories from the front lines, where strategy, creativity, and resourcefulness led to big wins. From emotion-driven advertising campaigns to viral moments, and from smart content strategies to innovative applications of Gen AI, you’ll hear what worked and why it worked, and why people care.
In today’s hyper-competitive, super “noisy” market landscape, success in marketing isn’t just about being clever — it’s about earning the right to win. As a seasoned marketer for Fortune 500 brands (Mattel, Adobe, Intuit), an entrepreneur, a mentor for scaling startups and Partner with Chief Outsiders, the largest fractional executive firm for marketing and sales, Jennifer Apy has been in the trenches and has led from the front, truly earning her marketing stripes. Jen grew up on Maui and is a proud graduate of Baldwin High School, Brown University (BA Computer Science), and Stanford Graduate School of Business.
Limited in-person seats. Livestream tickets are available for virtual participation. Presentations are not recorded for distribution
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About Jennifer Apy
Jen has driven market growth for Fortune 500 companies like Mattel and Adobe (Photoshop Elements & Creative Cloud) and startups, where she helped disrupt consumer categories to gain quick traction, leading to attractive exits. She has spent the last 10 years guiding and advising entrepreneurs on go-to-market strategy, often mentoring their marketing and sales teams to long-term success. She co-founded and sold an enterprise Saas software company in 2021, and is currently invested in a broad portfolio of startups. As an Area Managing Partner for Chief Outsiders, the largest provider of fractional sales and marketing executives in the US, and as a certified speaker for Vistage, the world’s largest CEO coaching organization, Jen travels the country to support companies who are ready to accelerate growth.
Jen grew up on Maui and graduated from Baldwin High School in 1983 before earning a CS degree from Brown University and an MBA from Stanford. After 3 decades of marketing leadership on the continent, her work has brought her home to mentor companies for business accelerators in Hawaii. She has delivered workshops for Blue Startups, Purple Maia’s FoundHer, Mana Up, and UH Pacific Asian Center for Entrepreneurship (PACE). She is also a Virtual professional in residence for UH PACE, a guest lecturer for UH marketing and innovation courses, and a judge for UH Venture Competition and Asia Pacific Marketing Case Competition.
MEDB’s Malcolm Center
1305 N. Holopono Street, Suite 5, Kihei
TechOhana Agenda – Wednesday, July 9
5:00 – 5:30 PM | Check-in and Networking (light refreshments served)
5:30 – 6:15 PM | Guest speaker with Q & A (livestream begins)
6:15 PM | Final Q&A, networking (and refreshments)
6:30 PM | Meeting ends
Maui TechOhana meetings, organized by the Maui Economic Development Board, Inc., and supported by the County of Maui, provide an informal networking opportunity open to anyone interested in Maui County’s technology sector. Events include a short presentation on a relevant topic in business or technology, followed by the opportunity to talk with others with similar professional interests.
“It’s a great meeting with a lot of excited and like-minded people.”
“Very friendly, informative and inspiring!”
“Valuable takeaways from hearing personal experiences with challenges and successes.”
“Amazing community gathering for networking.”