The next Maui Techohana for entrepreneurs and small business owners will be on July 9 with guest speaker, Jennifer Apy sharing “Stories from the Marketing Battlefield: Wins and How We Earned Our Stripes.” Presented by Maui Economic Development Board, with support by the County of Maui, Maui TechOhana includes time for networking to encourage small business owners to collaborate and learn from each other.
Whether someone is a business leader or a consumer, they will gain insights with real-world stories from the front lines, where strategy, creativity, and resourcefulness led to big wins. From emotion-driven advertising campaigns to viral moments, and from smart content strategies to innovative applications of Gen AI, hear what worked, why it worked, and why people care.”
“To win the customer, you have to have a right to win,” says Jen. “In today’s hyper-competitive, super “noisy” market landscape, success in marketing isn’t just about being clever — you must earn the right to win.”
As a seasoned marketer for Fortune 500 brands (Mattel, Adobe, Intuit), an entrepreneur, a mentor for scaling startups and Partner with Chief Outsiders, the largest fractional executive firm for marketing and sales, Jennifer Apy has been in the trenches and has led from the front, truly earning her marketing stripes. Jen grew up on Maui and is a proud graduate of Baldwin High School, Brown University (BA Computer Science), and Stanford Graduate School of Business.
Deep Dive Workshop
Anyone interested in learning more is invited to attend a workshop on Thursday July 10 to learn how to “Unlock AI for Your Business: Hands-On Workshop for Growth, Sales & Productivity.”
“This workshop is for those who are ready to harness the power of artificial intelligence (AI) to transform the way they work,” said Apy. “Whether you are a business owner, marketer, salesperson, administrator—or simply curious about what AI can do for your organization—this workshop is a gateway to practical, real-world AI tools.”
In this hands-on 90-minute session, participants will explore how AI is revolutionizing business functions like marketing, sales, customer service, and operations. Learn how to use powerful, often free tools to boost productivity, improve customer experiences, and drive growth.
Participants will leave with:
• An understanding of how AI is already being used in companies
• Direct experience with tools they can implement immediately
Following the workshop Jen Apy is making herself available with ‘office hours’ after the workshop for anyone with specific questions about marketing or interested in learning more.
All events are at the Malcolm Center, 1305 N. Holopono Street, Kihei with registration required to secure limited seats.
Maui TechOhana
Wed, July 9 5:00 – 6:30 PM
In-person and Livestream
AI Workshop
Thurs, July 10 1:00 – 2:30 PM
In-person only
“Office Hours”
Thurs, July 10 2:30 – 4:00 PM
One-on-one consultation
About Jennifer Apy
Jen Apy has spent the last 10 years guiding and advising entrepreneurs on go-to-market strategy, often mentoring their marketing and sales teams to long-term success. She co-founded and sold an enterprise Saas software company in 2021, and is currently invested in a broad portfolio of startups. As an Area Managing Partner for Chief Outsiders, and as a certified speaker for Vistage, the world’s largest CEO coaching organization, she travels the country to support companies who are ready to accelerate growth.
After 3 decades of marketing leadership on the continent, her work has brought her home to mentor companies for business accelerators in Hawaii. She has delivered workshops for Blue Startups, Purple Maia’s FoundHer, Mana Up, and UH Pacific Asian Center for Entrepreneurship (PACE). She is also a Virtual professional in residence for UH PACE, a guest lecturer for UH marketing and innovation courses, and a judge for UH Venture Competition and Asia Pacific Marketing Case Competition.
Maui TechOhana provides an informal networking opportunity open to anyone interested in Maui County’s technology industry with guest speakers presenting on a relevant topic in business or technology. Learn more and register to secure a seat at www.mauitechohana.com