hāna
As a rural and geographically isolated part of Maui Nui, Hāna is an economically unique area and is treated as its own economic sector for the purposes of the Maui County CEDS report. This ensures that the Hāna community’s priorities and challenges are represented in our qualitative research.
The economy of Hāna is primarily driven by agriculture and visitor industry activities. Much of the economic activity in Hāna, which often relies on trading and bartering as well as cash transactions, is not easily measured by mainstream research methods, such as the U.S. Census Bureau’s decennial census, the American Community Survey, and the USDA’s Census of Agriculture. All quantitative economic and demographic data for Hāna should therefore be used alongside local knowledge and qualitative data.
Top community strengths, as identified by a Hāna focus group during the 2022 CEDS research process, include Hawaiian culture, community pride, and abundant natural resources and beauty. Weaknesses include lack of local services, expensive housing, limited educational opportunities, and traffic.
Population, Hāna Census County Division (CCD), 1980-2020
Source: U.S. Census Bureau, Decennial Census Records. Data available in 2022 Maui County Data Book
Note: Hāna CCD covers most of east Maui, including Ke’anae, Nahiku, Hāna, Kipahulu, and Kaupo.
Age Distribution, Hāna CCD Population, 2020
Source: American Community Survey (ACS) 5-Year Estimates, 2022
Note: ACS estimates are based on information collected from a sample of the population. These estimates have high margins of error in rural areas with low populations, such as east Maui.
Estimated Jobs by Industry, Hāna CCD, 2022
Note: Dental Hygiene degrees are only awarded every other year.
On-Time HS Graduation, College Enrollment, and CTE Rates, Hāna HS, 2011-2023
Source: Hawaiʻi Data Exchange Partnership, College and Career Readiness Indicators Dashboard
Note: On-time Graduation % is the portion of HS completers who completed in 4 years; College Enrollment % is the portion of HS completers who enrolled in college the first fall semester after HS; CTE % is the portion of HS completers who took CTE (career and technical education) courses.
Housing Inventory by Occupant Type, Hāna CCD, 2020
Annual Single Family Home Sales and Median Sales Price, Hāna, 2014-2023
Annual Land Sales and Median Sales Price, Hāna, 2014-2023
